about us

East Eight is the turnkey solution for investors and school brands

About

WHO WE ARE

East Eight is the turnkey solution for investors and school brands. We facilitate everything you need for successful educational projects: ideation, planning, launch, and operations. Our expert global team based in multinational offices, harbour over 65 years combined experience from the classroom to the boardroom. Our method marries industry know-how with an unrivalled pedigree to arrive at boutique, tailored education solutions.

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OUR TEAM MEMBERS

BOARD OF DIRECTORS - EAST EIGHT HOLDINGS Ltd

LEE SIMMONDS

Director and Group Chief Executive Officer

BOARD OF DIRECTORS - EAST EIGHT HOLDINGS Ltd

LEE SIMMONDS

Director and Group Chief Executive Officer

Drawing on nearly 20 years’ financial services experience in leading world markets including Hong Kong, Isle of Man and Abu Dhabi, Lee is the Chief Executive Officer and founder of East Eight – a high-end business solutions provider working on behalf of investors to ideate, plan, launch and operate profit-generating businesses across the world. Lee has spent his career developing a unique understanding of the finance market, helping partner prominent investors with profit-generating projects. His proven ability to optimise existing portfolios, review potential investment opportunities for feasibility and create solid business models that ensure maximum returns has seen him manage billion-dollar portfolios for his clients. Lee specialises in driving long-term revenue and profit growth for ultra-high-net-worth individuals, prominent families, and investment groups around the world.

SIMON RENDELL

Chairman of The Board Of Directors

BOARD OF DIRECTORS - EAST EIGHT HOLDINGS Ltd

SIMON RENDELL

Chairman of The Board Of Directors

Simon Rendell, is the Chairman of the Board of Directors at East Eight. A partner at Fieldfisher and a portfolio non-executive director, Simon has over 25 years’ experience and is considered one of the finest lawyers in his field. During Simon’s time as a Partner at Osborne Clarke, he took on a secondment as legal adviser at Vodafone, one of the world’s leading telecommunications firms. Following a successful year-long secondment, Simon started looking to engage in other non executive director roles where he felt he could add value. Simon currently has ten non-executive roles, including East Eight (Holdings) Limited, which allow him to gain different perspectives on a variety of industries and company practices, which he feels adds value to his role within Fieldfisher. Simon’s successes include being appointed as Vodafone’s UK legal director, supporting the expansion of Yahoo! to over 50 territories and Facebook to over 25.

ALISON HIGGINS

Shareholder and Board Member

BOARD OF DIRECTORS - EAST EIGHT HOLDINGS Ltd

ALISON HIGGINS

Shareholder and Board Member

Alison is the Global Head, FX and Rates Trading Desk for First Abu Dhabi Bank having joined the Global Markets team in 2015. She leads the largest FX & Rates trading desk in the region which covers the Middle East, Africa, Europe, and North America with a solid presence in Hong Kong to support the banks Asian client base. Alison has fourteen years of experience in financial markets with roles in Singapore, Tokyo, Zurich, New York, and London; where her focus was predominantly on G10 rates before she moved to Abu Dhabi and expanded this mandate into emerging and frontier markets. During her time on the desk, she has handled multiple award-winning, regional hedges and under her stewardship, the team continues to innovate and broaden both its product offering and currencies traded. Prior to joining First Abu Dhabi Bank Alison was tasked with establishing a short end rates trading desk for Scotiabank in London. Before that, she spent ten years with UBS in various jurisdictions latterly building out their short-term USD rates offering in New York.

HUMAID AL MASAOOD

Board Director

BOARD OF DIRECTORS - EAST EIGHT HOLDINGS Ltd

HUMAID AL MASAOOD

Board Director

Humaid Al Masaood is a driving force within the Al Masaood family, considered to be one of the oldest and most successful family firms in Abu Dhabi and the Middle East region. The founder of the family’s long history, the late His Excellency Masaood Bin Salem Al Muhairbi (peace be upon him) first became successful in the pearl trade 150 years ago when it was one of the most important economic activities. In the 1950’s this ancient trade declined rapidly as many challenges arose.

This pushed the late His Excellency Mohammed Bin Masaood to develop a trading business which started the journey of the Al Masaood family from a small shop to many companies with diverse activities that grew and progressed under the name of Al Masaood Group. Under the governance of the late His Excellency Abdulla Bin Mohammed Al Masaood (peace be upon him), the group has become one of the most successful and diverse trading groups in the region.

Al Masaood & Sons is the most recent manifestation of this progress, a group of more than 20 companies exclusively owned and managed by the late His Excellency Abdulla Bin Mohammed Al Masaood and his sons Humaid and Khalifa Al Masaood. Humaid Al Masaood’s philanthropic vision for his family firm is driven by a passion to provide outstanding educational opportunities for young people globally.

BOARD OF DIRECTORS - EAST EIGHT THAILAND Ltd

PAUL SCALES

Chairman East Eight (Thailand) Limited

BOARD OF DIRECTORS - EAST EIGHT THAILAND Ltd

PAUL SCALES

Chairman East Eight (Thailand) Limited

Paul is a graduate of Trinity College Dublin and a chartered surveyor. During his 18 years at Jones Lang Wootton (now JLL) he worked in Dublin, London, Hong Kong and Thailand where he founded the Thai operations for the firm and became an international partner. Following the Asian financial crisis in 1997, Paul founded investment and development companies targeted in the warehousing and distribution space. These companies include companies like Unilever and Nidec in their portfolios. He also participated in the management of property funds investing in the UK and Ireland. Paul has been the President of the Irish Thai Chamber of Commerce Since 2009 and a Director of the Thai Board of Trade since 2014 where he advocates on behalf of foreign business in Thailand. He is a member of the Royal Bangkok Sports Club. Paul has been a long term investor in education in Thailand and views education as the most important factor in Asia continuing its rapid growth in the global markets.

IWAN LLOYD

Director and Head of Asia

BOARD OF DIRECTORS - EAST EIGHT THAILAND Ltd

IWAN LLOYD

Director and Head of Asia

Iwan Lloyd is the Director of Thailand and Head of Asia at East Eight, with responsibility for developing current and new projects alongside key members of the East Eight team. His responsibilities also include leading East Eight’s investor relations, plus the Education and Research teams within the company. Iwan has been with the Group for a number of years, and throughout his tenure has gained a thorough understanding of the business and its vision. Before joining East Eight, Iwan worked within the education sector in Abu Dhabi. His role included a senior leadership role within Brighton College, a reputable British International School based in Abu Dhabi. His experience within the education sector has enabled him to understand the needs and nuances of the international educational market and how best to develop and lead critical educational initiatives on a global perspective.

AURANIS WRIGHT

Director and PRO

BOARD OF DIRECTORS - EAST EIGHT THAILAND Ltd

AURANIS WRIGHT

Director and PRO

Auranis was born and educated in Bangkok, Thailand. After graduating from commercial college, she joined Jones Lang Wootton (now JLL), where she worked in the commercial real estate department, supporting and developing transactions across multiple sectors. Recent projects include consulting for Jim Thompson Thai Silk on their real estate strategy and advising high net-worth Bangkok families on selling and developing their prime real estate assets within Bangkok and Thailand.Bringing together her real estate experience and business development experiences, Auranis is now focussed on developing educational projects as a company director within East Eight Thailand Ltd.

Global Offices

ASIA
MENA
EUROPE & AMERICA
East Eight’s

Bangkok Office

East Eight’s Bangkok, Thailand office focuses on emerging markets, China, and the Far East. A localized project delivery team is based in Bangkok. Private higher education in Asia is growing much more rapidly than in other parts of the world. Across Asia, more than 35% of higher education students enroll in the private sector, and almost 60% of the region’s higher education institutions are private. Southeast Asia’s education market has high growth potential with its large school-aged population and comparatively low enrollment rates. For the ASEAN region to transition into higher value-added knowledge economy work, it must develop its human capital and workforce skills. Thailand is a natural part of East Eight’s expansion into new international markets, as the market’s competitive tuition fees make it appealing to the entire region. It is the third-largest international school market in Southeast Asia and ninth largest in the world, with a government focused on improving the country’s standard of education.

East Eight’s

Middle East and North Africa Office

East Eight’s Middle East and North Africa team, located in Abu Dhabi, has project teams focused on markets such as the United Arab Emirates, Egypt, Kenya, and others.

Middle East

The Gulf Cooperation Council (GCC) is one of the world’s best regions for participation in the education sector. Total enrollments are growing at a rate of 4.1% over 2018-23, outpacing the previous six years. Strong demographics and a need for quality education, coupled with government impetus to raise education spending, is expected to drive sector growth. Rising demand for premium schools is driven by foreign direct investment and expatriates with compensation packages. In the faster growing mid-market segment, the fundamental driver is emerging middle classes with disposable income and a belief in the need for quality, international-style education.

Africa

From 2015 to 2020, there has been a steady increase of English-medium international schools across Africa between July 2015 and July 2020, totalling 51.2%, while the number of students increased by 45% for the same period. Nigeria, Kenya and Ghana all feature in ISC’s top 10 countries for international boarding schools. Nigeria – 34 schools, charging an average annual tuition fee of USD 2,366 Kenya – 5 schools, charging an average annual tuition fee of USD 7,676 Ghana – 4 schools, charging an average annual tuition fee of USD 8,995

East Eight’s

London corporate Office

East Eight’s London, England corporate office is our base for sales, legal, and human resources.

The UK and Europe

Germany’s international schooling market expects extensive growth in the next five years, especially in the city of Frankfurt, in response to Brexit. Munich is booming with new businesses, which has contributed to 6.0% rise in population per annum since 2012. Multinational corporations are relocating their employees to Hamburg. International schools in the Netherlands are in short supply and, currently, expatriates are having to consider other options, such as enrolling students in the Dutch state school system. The Netherlands is an attractive and easy place for multinational company employees and their families to relocate to, and it is expected that Brexit will have a positive impact on the market over the next few years.

The Americas

Mexico, which benefits from an open and stable economy, has the largest international school market in the Americas. Mexico’s burgeoning middle class and continuous demand from expats is facilitating international school growth.